While the advent of digital technology is gradually improving HR practice, it also presents greater challenges for organisations.
So, from digital skills to performance management, how can businesses keep up? More to the point, how can they maximise the opportunity technology and data affords?
1. Executive Summary 1.1. About Econsultancy Econsultancy’s mission is to help its customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy has offices in New York, London and Singapore. Econsultancy is used by over 600,000 professionals every month. Subscribers get access to research, market data, best […]
In 2016 Statista reported that in the US alone 54m users interact with the top 10 healthcare apps each month.
I recently attended the ISBA Annual Conference, where the theme of the day was ‘Future Inspiration: Impact Now’.
In other words, how brands are addressing current key challenges, as well as capitalising on opportunities in an evolving media landscape.
One of the most interesting afternoon talks was to do with how organisations are dealing with these challenges internally, specifically in terms of setting up marketing departments to deal with evolving consumer expectations.
Ros King is the Director of Marketing Communications at Lloyds Banking Group.
She will be speaking at Marketing Week Live, which takes place today and tomorrow in London, about how well advertising is reflecting modern Britain. We caught up with her to get a brief insight into the topic.
There has been a lot of crap written about company culture. I have written some of it.
This week I listened to a very cogent explanation of what company culture is and also read some interesting points about HR’s role in changing it. Here’s what I learned…
Mark Evans is the Marketing Director for Direct Line Group.
Ahead of his headline session at Marketing Week Live this week, where he will be joining in on a discussion about the marketing team of the future, we caught up with him for a chat about the topic.
What is the purpose of a business? The funny-because-it’s-true joke in the HBO comedy Silicon Valley was that every startup professed to want to ‘change the world’.
In reality, the purpose of a business is a bit more prosaic – ‘business thinker’ Peter Drucker defines it thus: ‘to create a customer’.
Many people like to bake or take photographs in their spare time, but according to new research, a growing number are considering turning their hobby into a full-time business.
A recent study by Wix found that 50% of Brits aged between 25 to 35 are planning to launch an online company in 2017.
With audiences becoming increasingly unpredictable, the path to purchase is no longer linear.
For marketers this poses a great challenge, as many find it difficult to break free of traditional methodologies in order to create a truly omnichannel customer experience.
From a London-based startup to a business that now operates in 12 countries – Deliveroo has grown at a rapid rate in just two years.
In fact, still growing at around 20%-30% each month, it is showing no signs of slowing down either.
Earlier this week I had the pleasure of attending the IPA’s Effectiveness Week conference.
Among the speakers was Patrick Barwise, Emeritus Professor of Management and Marketing at the London Business School.