Data Analysis and Storytelling Short Course
Upgrade your teams’ data skills with a powerful combination of live and on-demand training with insights into the latest trends. In just four weeks, your team will gain the skills to:
- Analyse data from different sources
- Understand and calculate ROI
- Develop KPIs and measurement approaches
- Present the data in a compelling way that galvanises action
Course overview
Data Analysis and Storytelling is a CPD-accredited course.
- Week One. Live kick-off session with a senior analyst
- Week Two. On-demand training to master the fundamentals of data analysis and insight generation, exploring real-world examples across different industries
- Week Three. A half-day workshop led by data and analytics expert Andrew Hood
- Week Four and beyond. Enjoy one month of access to Econsultancy’s best practice research
Improve your team’s data literacy skills
1
Live kick-off session on data analysis
1
Workshop delivered by expert Andrew Hood
5
On-demand lessons from the data and analytics channel
10
Hours of CPD accreditation
Workshop agenda
Your workshop will be led by Andrew Hood, an experienced consultant and technologist. You will cover:
- Balancing short- and long-term measures of success
- Frameworks for mapping KPIs to customer journeys and business objectives
- Measuring and predicting impact using testing, modelling and attribution
- The role of visualisation in interpreting data
Who the course is for
This course is designed especially for marketing and ecommerce teams looking to enhance their skills and unlock the power of their data.
Data Analysis and Storytelling is for generalist practitioners who need to master key analytics concepts and put them to work in their daily practice.
What other clients say about us
“We have been working with Econsultancy over the last two years to enhance the skills and capabilities of our global CRM community. Employees’ feedback on the training was exceptional, and the live case studies that they worked on have the potential to generate £100m for our business.”
“The Dyson Commercial Academy led by Econsultancy is hugely important to set our people up for digital success and to help us keep up with our pace of growth, ambitious plans, and the complexities of global expansion.”
“Econsultancy has been an outstanding partner in helping us drive digital transformation across our teams.”