Travel and Leisure

The latest marketing best practice, trends, case studies and statistics on the travel and leisure sector.

Travel: How OTAs are adding generative AI to test the future of trip planning

Online travel agencies and startups are integrating with ChatGPT and Bard to enhance the travel planning (and potentially booking) experience, in an industry that still contains plenty of legacy technology.

Travel and Leisure Case Studies

Internet Statistics Compendium: Travel and Leisure

A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.

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Ratings and Reviews Best Practice Guide

This best practice guide looks at the feedback economy, why it is important, and the challenges and opportunities it presents brands. It explains how marketers can capitalise on ratings and reviews, including how to unearth insights from customer feedback, diffuse any emerging crises and measure its effectiveness as a channel.