Generative AI has brought into focus what makes a great marketer
Generative AI can be a skill leveller, even a force multiplier, and marketers need training to understand it. But what it can’t do is replicate core capabilities like creativity, curiosity and communication.
“The more we have smart automation doing some of the job, the more important it is that we are critical thinkers,” says Econsultancy SVP Learning, Stefan Tornquist.
15 stats that capture the evolution of retail media networks
A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.
Training marketers for the era of AI: ‘There’s no point investing in tech’ if we can’t use it
AI may offer the prospect of less grunt work, but it will require new capabilities, including knowledge of IP law, data literacy and the resilience to navigate change, say leading marketers from Brown-Forman, Lego and Nomad Foods.
‘What’s the business objective?’ – Three marketing leaders on how they use AI
AI has the potential to take an organisation from the “middle of the pack to best in class”, but marketers need “real discipline” when deciding how to use it, according to leaders from Brown-Forman, Lego and Nomad Foods.
The algorithms powering loyalty: How an AI firm is helping Tesco gamify Clubcard
As Tesco Clubcard is about to turn 30, the retailer has announced a new addition to its scheme: gamified, personalised loyalty challenges. EagleAI, the firm partnering with Tesco to create Clubcard Challenges, explains how AI makes personalised loyalty possible.
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