The latest marketing best practice, trends, case studies and statistics on the automotive sector.

Automotive transformation: How commerce capability is breaking down 100 years of business silos

The connected car requires a big transition at OEMs, including new commerce capability to be able to engage seamlessly with customers through sales, after-sales, and in-car commerce.

Chatting with cars: How the automotive industry is using conversational AI

Automotive brands and dealerships alike are using conversational AI across a variety of channels, from Facebook Messenger and WhatsApp to their websites and even within cars. We take a look at some stand-out examples.

Case Studies

In-depth reads


14 examples of augmented reality brand experiences

Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR outfit, Meta Reality Labs. If augmented reality headsets and eyewear become more commonplace, brands and entertainment companies may take the […]

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