Culture

How Netflix became the most loved brand in the UK

A study on the most-loved brands in the UK has revealed that Netflix is the nation’s number one.

Beating the likes of Google, Apple and Samsung, the entertainment streaming service came out on top in the Love Index – a scoring system based on five separate characteristics.

Digital Transformation in Pharma and Healthcare

Embracing Digital Transformation in the Pharma and Healthcare Sectors

1. Executive Summary The drive to become digital is inescapable. Customers’ expectations have shifted and at the same time technological innovation is facilitating constant change. This report looks at the opportunities that digital presents in the pharmaceutical and healthcare sectors, the challenges companies are facing in digitally transforming themselves and how they are approaching these […]

How can digital brands adapt content strategy for high growth markets?

How can brands such as Amazon Prime and Netflix ensure they approach high growth markets fully prepared, to maximise the viable revenue opportunities on offer?

As advanced economies are rapidly reaching saturation point and consumer acquisition is becoming increasingly challenging, digital content brands seeking expansion have no option, but to look for new revenue streams.