“Baseball is like church. Many attend but few understand” as baseball great Leo Durocher famously said.
While spring training gets underway, let’s explore how three little-understood strategies of baseball have major league applications in winning at business.
As a result of all the issues surrounding Black Friday, customers were left more disappointed than usual.
But will the customer accept Black Friday as an excuse for poor website performance in future?
One of the 35 roundtables at Digital Cream this year was on the topic of Digital Transformation: Getting the right mix of Skills, Culture & Technology.
It’s become a stereotype for media and tech companies to have some kind of quirky furniture in the office.
Because nothing says “we’re innovative and creative” quite like table football.
It’s impossible to escape the hype around TV ads during the Super Bowl.
But big brands are also running some really impressive experiential advertising events to coincide with the big game.
Many popular brands are using activations to build popularity and give the consumer an experience that will make them feel a real personal connection to the company.
Rakuten is one of Japan’s biggest tech companies, yet it’s still relatively unknown in Europe.
It began as an ecommerce marketplace but has since diversified into areas such as instant messaging and banking.
CEO Hiroshi Mikitani aims to raise Rakuten’s profile outside of Japan with expansion plans driven by further acquisitions.
Le Web is a hotbed of entrepreneurs and startups looking to network, make connections and hopefully bump into a generous venture capitalist.
Consequently one of the topics up for discussion is the differing appeal of Europe’s various startup ecosystems.
The sharing economy has grown exponentially in the past few years to the point where it has impacted nearly all industries.
Airbnb and Uber are the most obvious examples, but other sectors such as logistics, utilities and education have also been disrupted by new startups.
The difference between success and failure is often in the details.
This is why the virtues of testing and optimizing are continually extolled on platforms which claim to promote best practice.
The final part of this series looks at how you can become a great partner to startups you partner with, and ensure that you keep your internal stakeholders happy.
Corporate venturing is currently booming.
In this series of blog posts we’ll share what we’ve learned from our experience in creating partnerships between corporates and startups which deliver value to all sides.