When it comes to finding people to promote or champion a brand, companies typically look outwards in search of happy customers.
However, this means many could be overlooking a far more valuable internal asset – their own employees.
1. Introduction 1.1. Executive summary Trust is seen as a crucial element of brand success. With increasing disruption and competition across all sectors, trust becomes even more important for brands to focus their efforts on. Last year, fake news was a highly contentious issue and it raised concerns about where a brand’s content was appearing. […]
In the recently published Benchpress agency survey, 38% of agencies stated that winning business was their biggest challenge.
Whilst the specific reasons were not cited, I have a theory.
While conducting research for Econsultancy’s How Marketers Learn report, I spent some time wondering about what company or industry represented best practice in terms of providing development opportunities to its staff which in turn would result in a more effective organisation.
Fortuitously, at around this time I bumped into a retired member from the British Armed Forces. It turns out that there’s quite a lot that professional organisations can learn from the military.
If there’s one common complaint across clients, large and not-so-large, with whom we have worked over the past six years, it’s been around ‘talent’.
Way back in early 2016, in his predictions for the year to come, Econsultancy founder Ashley Friedlein attempted to define digital transformation.
This was his attempt: “The journey towards being a digital organisation where “digital” means two things: firstly, focusing on the customer experience irrespective of channel, and secondly, having a digital culture.”
My brother Joe asked to interview me about digital transformation for his ‘Digital Brew‘ series. The guests get to choose between tea/coffee or beer. I went with beer.
According to Czech brand Aurosa, beer is a beverage that can only be enjoyed by men.
Why else would they have created the ground-breaking new concept of beer for women – a product designed to ‘prove that women can succeed anywhere without having to adapt and sacrifice their natural femininity’.
For many small agency owners there comes a day when investing in a business development manager (BDM) is not only financially viable but integral to the next phase of growth.
Speaking to agency owners over the years, their efforts at recruiting and managing a BDM often don’t work out. The solution was the right one but the execution failed.
Brands no longer turn to agencies solely for creative content or campaign management.
Now, the importance of technology, data, and CX means that demands are growing – and client-agency relationships are changing.
Webinar recording Feedback? We would like to hear your thoughts, please click here to take our two-minute survey. Reports referenced How Marketers Learn Report – due to be published in July
The first and overwhelming impression when visiting Amazon’s first New York location is that of familiarity.
The look and feel, wooden shelves with white on black signage just above is reminiscent of the British retailer Waterstones, which operates in the same sector. Further, second-tier typography, this time white on royal blue, has shades of WHSmith, another old-hand.