The latest trends, developments and statistics in social media. Stories this quarter include TikTok’s potential US ban, new AI assistant features from Meta and Snap, and the ways in which the platforms are supporting their influential users, in what has been termed ‘the creator era’.
Marketing automation is an established tool among data-driven marketers, and this trend looks likely to continue as estimates predict the global marketing automation market will rise from $5.2bn in 2022 to $9.5bn in 2027.[1] Increased uptake, particularly on a global level, is attributed to pushing this growth, but changes and improvements in the tools’ features […]
There are a few core challenges to consider in social media advertising, namely the pace of change – including meeting the demands of the growth of in-app commerce – and, critically, the impact of increased user privacy regulations. This chapter summarises the main challenges and important points marketers must consider when developing a social media […]
This chapter covers what marketers need to know about running social media advertising campaigns, including where social media advertising fits in the broader marketing mix, the business case for advertising across the platforms and the key challenges that need to be navigated. What is social media advertising and where does it fit? According to research […]
This webinar looks at the strategic and commercial benefits of neurodiversity and offers guidance on creating inclusive experiences for customers and empoyees.
A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes the peak season results, AI updates, cross-border retail and the latest strategies for combating the cost of returns.
With the measurement landscape in flux as the deprecation of third-party cookies heads towards completion, this webinar looks at the strategies being adopted to measure campaign performance and drive effectiveness.