The Digital Transformation Monthly
This series distils the most important transformation stories across industries into a compendium of what business leaders need to know.
This series distils the most important transformation stories across industries into a compendium of what business leaders need to know.
This series of presentations by Econsultancy curates the latest trends, developments, and statistics in ecommerce.
This quarterly digital trends webinar from Econsultancy, is intended as a guide to support strategic thinking.
This series of presentations by Econsultancy curate the latest trends, developments and statistics in social media.
It’s still early days for in-store retail media. What will it mean for brand strategies and what is the potential for dynamic content and personalisation?
Even if you haven’t heard of Pinduoduo, a budget online marketplace that currently ranks among China’s top ecommerce platforms, you’ve probably heard of its overseas equivalent, Temu. Since its launch in the United States in September 2022, Temu has expanded aggressively into dozens of other markets, and made waves with its omnipresent marketing and advertising, […]
A look at some ecommerce use cases for LLMs, such as AI-powered search and chatbots, and what constitutes best practice for UX.
The date for a full roll-out of Google’s Search Generated Experience (SGE) is currently unknown. With the thorny issue of hallucinations and publishers potentially feeling alienated, not to mention generative AI not proving to be a major winner in search for rival Microsoft, what’s next for SGE?
Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context. From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences. Included in all Enterprise subscriptions.
This session will discuss how content can support business objectives at every stage of the purchase funnel and explore how it is changing – from the maturation of the creator economy to the impact of AI.
This session will cover the business case for inclusivity and UX, CX and communications approaches to create those winning, more inclusive experiences.
This session will explore the power of creativity in driving transformation and effectiveness for a brand and how AI and automation can support marketers in making time to be creative.
This session will explore how companies can prepare for the loss of third-party cookies and how they can target customers and measure digital marketing effectiveness.
This session will focus on how a brand can optimise its performance marketing through an integrated approach to digital marketing, and the importance of creating a balance with its brand marketing.
This session will explore the ways in which new AI-powered capabilities and enhancements are changing what is possible for customers and marketers.
This session examines the most significant marketing, digital and behavioural trends that will drive marketing strategy in 2024 and beyond.
This session evaluates the trends facilitating the acceleration of ecommerce and offers guidance for ecommerce planning and best practice.
Unlock customer decision-making with an understanding of how behavioural science can be applied to the customer experience.
Sarah Jarvis is Communications and Propositions Director at Eagle Eye, a software-as-a-service loyalty specialist working with retail, travel, and hospitality brands. Having spent more than a decade and a half working in retail marketing and loyalty, Jarvis has well-formed opinions on what makes a great, and not-so-great, loyalty scheme – and the experience to back […]
FMCG goods like cereal, nappies, chocolate, tea, and even water are staples of our everyday shopping – but they might not seem like the most eye-catching products to promote on social media. Amid users’ bustling feeds, and with only seconds’ worth of video or a few lines of text to play with, how can FMCG […]
AI may offer the prospect of less grunt work, but it will require new capabilities, including knowledge of IP law, data literacy and the resilience to navigate change, say leading marketers from Brown-Forman, Lego and Nomad Foods.
AI has the potential to take an organisation from the “middle of the pack to best in class”, but marketers need “real discipline” when deciding how to use it, according to leaders from Brown-Forman, Lego and Nomad Foods.
“The more we have smart automation doing some of the job, the more important it is that we are critical thinkers,” says Econsultancy SVP Learning, Stefan Tornquist.
In its first earnings call as a publicly-traded company, Reddit detailed its growth from organic search traffic. But can Reddit manage to have its cake – trade on its reputation for unvarnished authenticity – and eat it – license its content to train the very AI models it wants to stand apart from?