Quick Guide to Developing Future Strategy: Long-Term Thinking for Marketers
This quick guide looks at the business benefits of planning for the long term by foregrounding customer needs and adopting an agile approach. It discusses how businesses can develop a long-term strategy to help them face challenges both present and in the future.
How can marketers increase their chances of successful martech investment?
Before the pandemic, investment in martech was on the rise. Gartner’s CMO Spend Survey 2018-19 found that 29% of marketing budgets were being earmarked for martech – up from 22% in 2017.
A shift to digital but with less resource, do marketers have the skills to respond?
Looking through the results from Econsultancy and Marketing Week’s most recent Covid-19 Business Impact Survey (the third iteration, 25th April), there are several stats that stood out to me when juxtaposed: Only 6% of respondents from large organisations (annual revenue more than £50 million) said they were investing more in marketing to ‘seize the opportunity’. […]
Developing Future Strategy: Long-Term Thinking for Marketers
A report exploring how to integrate planning for the long-term future into an effective strategy in order to protect against disruption and ensure organisations are prepared for the next big change in business, technology or society at large.
When it comes to new tech, just how agile are you?
Great tech doesn’t have to be complicated. The easier and more accessible it is, the more people will use it, love it and benefit from it – and the more successful its creators will be.
Three key elements of a change management strategy for marketers
Change is ever-present for marketers, fuelled by the evolving nature of technology, consumer behaviour, and market conditions.
What is scrappy marketing and how can it make you more agile?
As marketers, we often spend a lot of time sweating the small stuff.
Agencies: How to avoid the trap of ‘feast or famine’
Last year, my young family and I relocated from Brighton to the Leicestershire countryside.
What is a digital experience platform and why do you need one?
Customers today expect digital experiences that are consistent and highly relevant across all touchpoints.
In-house marketing vs. agency: Join Econsultancy APAC’s AMA event
In March, Unilever announced that they saved more than €500 million (US$562 million) in 2018 by moving some of the brand’s marketing from agency to an in-house team.
10 collaboration tools marketers should consider using
A marketer’s job is far from straightforward.