10 interesting examples of PPC creative for Father’s Day
Here’s a quick look at some search terms and paid ads ahead of Father’s Day.
Some ads were optimised but dry, others made me laugh unintentionally, and some targeted the longer tail.
Seven top challenges to integrated marketing
With only a week to go before the opening gala of Integrated Marketing Week in New York (June 10th – 13th) we’re finishing up our posts talking about some of the preliminary findings from the report that’s premiering at the event.
Today: the top seven challenges to integration (and how success means going back to the creative drawing board.)
A look at Nesta’s ‘Manifesto for the Creative Economy’
Point eight of Econsultancy’s Modern Marketing Manifesto (#MoMaMa) regards creative.
Last month, Nesta published its ‘Manifesto for the Creative Economy’, so let’s take a look through this impressive publication and see where Nesta thinks we’re at.
Simplifying content marketing confusion
Content Marketing is the new buzzword. And as with buzzwords, every agency is trying to capture a slice of the action – but this means they all have their own definitions. Which leads to confusion.
Naturally SEOs were the first to jump on Content Marketing as content and links are so intrinsically linked to success, but there’s a lot more to it than SEO.
So to try and ease this confusion I spoke to our resident SEO specialist, David Freeman and we came up with this advice.
Five steps for working successfully with creative teams
Want to get the best from your design studio?
Whether they’re newly hired or long-standing partners, here are five top tips, based on 15 years of agency-side experience, that will get you results, rapport and respect (and possibly even access to their stash of brightly-coloured confectionery).