A day in the life of… an executive creative director
Shnoosee Bailey is the executive creative director at behavioural communications agency, HeyHuman.
This is a day in her life…
1
Why I love Glossier’s email marketing
Glossier is pretty well known now, even pricking the consciousness of people like me who aren’t necessarily in the brand’s target market.
The New York-based beauty startup emerged from online magazine Into The Gloss and has been praised on this blog for its Instagram output and its referral program.
10 signs that programmatic advertising is reaching maturity
If you read the press you’d be forgiven for thinking programmatic advertising is in decline.
But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of new technologies and initiatives have got many in the industry hopeful that 2018 could be a big year for programmatic.
Ask the experts: How to integrate your programmatic and TV ad strategy?
Welcome to the third part of our programmatic ‘ask the experts’ series.
Previously we’ve looked at tracking the offline impact of programmatic spend and what data is needed for proper targeting. In this article we tackle the challenge of integrating programmatic and TV, as well as asking how programmatic creative interplays with other channels.
Why HotelTonight’s holiday campaign is a humorous hit
HotelTonight, a US-based hotel booking app, is not a company I’ve been aware of before now.
However, its latest campaign certainly caught my eye.
Adobe’s hilarious stock photo campaign: Why it works
We all know what every woman looks like when eating a salad, right?
The image below is just one example of the hilariously bad stock photos we all love to hate – and it has now become immortalised as part of Adobe’s new creative marketing campaign.
10 creative digital marketing campaigns from Lowe’s
Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden.
After last week’s post on IKEA creative was well received, I’ve stuck with the home improvement theme and rounded up 10 marketing campaigns from Lowe’s.
Enjoy…
10 examples of great IKEA marketing creative
As a married man only a month resident in my first owned home, IKEA is a big part of my life. The brand is frequently cited as a master of branding, marketing and advertising. So, here are 10 examples of fantastic marketing creative from IKEA. 1. Free cot ad (for babies conceived on Valentine’s Day) […]
Algorithmic analysis of facial expressions? Don’t make me laugh.
Mediacom has teamed up with Realeyes, the latest company to offer so-called ’emotional analytics’.
But, with the advertising landscape so chock-full of tech at the moment (even on the creative side – see CMPs and DCOs), do agencies and advertisers really need to be pointing web cams at people’s faces to know if a video ad is good or not?
Here are, to my mind, some pros and cons of this new technology.
Should we be in the creative’s corner against programmatic?
At Econsultancy’s recent Creative Programmatic conference, I was struck by a healthy scepticism towards some areas of personalization.
Then this morning I read a beautifully concise post from the Ad Contrarian.
I’ll quote from both the conference and the blog post and you can make up you’re own mind as to the dangers posed by personalization to the art of advertising.
Has ‘digital’ become an anachronism?
I was struck by the news that Adam & Eve/DDB has dropped ‘digital’ from its job titles.
Firstly, what a perfect piece of PR. But there’s more to it than that; the agency is an early mover in the next stage of an ideological regression that has been happening for a while now.
There’s a backlash against technology, against third-party solutions, corrupt ad models, poor creative and even content marketing.
Agencies want to get back to ‘the work’.
How to use structure to bring creative ideas to light
Most companies would agree that every employee has to be able to tell the company’s story and that employees share the responsibility to think creatively about how the company can become better.
But many of those same companies also misunderstand creativity. They see working with creatives as a confusing challenge or even worse, a necessary evil.