![](https://econsultancy.imgix.net/content/uploads/2024/05/02035346/NZ-Police.png?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=364)
New Zealand Police cut weekend crashes by nearly a third with BPM-based playlists
The Easter weekend can be deadly on New Zealand’s roads. With traditional messaging failing to make a difference, New Zealand Police and FCB Aotearoa used 60–80 BPM playlists to reduce driver speed and reduce crashes.
![](https://econsultancy.imgix.net/content/uploads/2024/05/02035346/NZ-Police.png?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=364)