What is Temu – and is it really a threat to Amazon?
How has the discount marketplace become such a ubiquitous name in such a short space of time? How does it compare to Shein? And what does this trend mean for Amazon?
How has the discount marketplace become such a ubiquitous name in such a short space of time? How does it compare to Shein? And what does this trend mean for Amazon?
Beauty ecommerce has continued an upward trajectory over the past few years, with growth in the market nearly quadrupling between 2015 and 2022. As well as the impact of influencers and social selling, a spike in demand during the pandemic, and direct-to-consumer innovation – one factor in the sector’s growth has been the expansion of […]
Erika Ottela is the co-founder and COO of eBrands – an ecommerce aggregator. We asked Erika about her journey with eBrands, the importance of Amazon and other ecommerce marketplaces, and her advice for entrepreneurs in the industry. Tell me about eBrands – what was the motivation behind starting the company and how does it operate? […]
This webinar takes a deep dive into retail media. It looks at the key networks and players before providing guidance on developing and executing a retail media strategy.
Martin’s Chocolatier worked with Fluid Commerce to use a range of different advertising tools based around the customer journey
Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.
We recently spoke to some media experts about measurement in retail media. We’ve been talking to them again this week, about the nature of retail media networks – are they walled gardens? Or do new partnerships and integrations make retail media an integrated part of wider campaigns? How to achieve scale and efficiency is a […]
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
A comprehensive look at why brands must consider third-party marketplaces, with pragmatic advice on what is required to succeed across a range of them including Amazon, Alibaba, eBay and many more.