Marketing automation – the software or set of processes that can automate marketing actions – can help support business objectives by improving efficiency and the customer experience. This summary outlines the benefits and challenges involved, and the key steps brands must take to implement marketing automation.
Marketing Automation: A Summary
Businesses that have implemented marketing automation benefit from efficiencies, greater scale, and happier customers. This summary acts as a introduction to Econsultancy’s Marketing Automation Best Practice Guide.
By Econsultancy
3 minute read