AI may offer the prospect of less grunt work, but it will require new capabilities, including knowledge of IP law, data literacy and the resilience to navigate change, say leading marketers from Brown-Forman, Lego and Nomad Foods.
AI has the potential to take an organisation from the “middle of the pack to best in class”, but marketers need “real discipline” when deciding how to use it, according to leaders from Brown-Forman, Lego and Nomad Foods.
“The more we have smart automation doing some of the job, the more important it is that we are critical thinkers,” says Econsultancy SVP Learning, Stefan Tornquist.
The Fast Track to Digital Marketing course includes on-demand, live, social, and interactive learning elements, culminating in a simulation-based final exercise.
From creating a culture of learning to proving the ROI of L&D investment, marketing leaders discussed their approaches to capability building at Econsultancy’s inaugural forum.
The 3-week learning plan includes a live kick-off, five on-demand elearning lessons, a half-day workshop and ongoing access to Econsultancy resources.
The 12th annual Digital Day matched more than 200 schools with organisations and agencies offering an insight into a career in digital.
Amidst rapid change in marketing and ecommerce, this checklist of recommendations offers a practical approach to digital skills development.
Stratton spoke at the Festival of Marketing about the impact of Sky’s marketing training program on happiness, engagement and effectiveness.
Econsultancy’s Future of Marketing survey found that 32% of marketers say their organisation is already using generative AI tools and 43% are actively considering doing so.
Econsultancy’s latest report reveals the majority of marketers are optimistic about the future of the industry. Data, tech and agility grow in importance, budgets are steady, and three quarters say they are already using or actively considering generative AI tools.
More than 50 marketing and ecommerce courses and hundreds of lessons, now available in six languages.