Brands must respond to rapidly changing market, technology and customer contexts by shaping their ecommerce operations around the contemporary customer. Having a robust approach to measurement enables continual learning, identification of opportunities and optimisation of the channel, allowing brands to reach and exceed their business goals. This chapter summarises the key points about measurement in ecommerce.
Measurement in Ecommerce: A Summary
Measurement is a key component of ecommerce strategy, allowing for continual optimisation of the channel. This chapter outlines the key findings from Econsultancy’s Ecommerce Best Practice: Measurement guide.
By Neil Perkin
2 minute read