Debenhams optimises transition to ecommerce-only operation with digital advertising overhaul
The heritage, brick-and-mortar retailer improved its paid search processes to drive more sales at a lower cost before operations moved fully online.
The heritage, brick-and-mortar retailer improved its paid search processes to drive more sales at a lower cost before operations moved fully online.
GT Omega’s international paid search campaign increased website traffic and sales by tailoring its approach to where customers were in its direct-to-customer sales journey.
Chaps & Co worked with Tidal Digital on a content marketing, digital advertising and SEO strategy to target audiences at different stages of the customer journey.
The online retailer targeted gamers with a social media strategy which drove audience engagement and media links which increased website traffic to key sales pages.
A site migration without SEO support undid 12 months of SEO progress, but Vertify used Google’s BERT model to intelligently predict page redirects, saving time and leading to a greater performance in rankings post-recovery.
The US-based fast-food chain switched from email-based customer communication to mobile marketing, which allowed for more advanced customer segmentation and localised campaigns to boost app engagement and subscriber levels.
Working with Tom&Co, the tile specialist optimised its brick-and-mortar and ecommerce user journey to boost sales and website traffic.
Netherlands-based GAMMA used search data to optimise its DIY instruction videos and their distribution which led to high rankings and an 88% increase in customer purchase intent.
Tesco reclaims share of value perception from German discounters with social media campaign that celebrated nostalgia and engaged with customer responses.
The second-hand fashion marketplace app partnered with Precis Digital to optimise and automate its marketing based on unique user behaviour
The bridal boutique also sees a lift in revenue of 30% thanks to the technology, developed by Vertebrae, and plans to make weekly updates to its 3D and AR assortment.
The beauty brand went from averaging one platform update per quarter to two per month and optimised its customer loyalty programme to appeal to its socially native customer base.