Category: Community Management

Talk like a human, for business’s sake

Let’s face it, it’s not too unusual to run into corporate communications that feel impersonal and distant from a customer’s point of view.

So, it’s no coincidence that agencies use the word ‘humanising’ over and over again when providing advice on brand messaging.

Putting aside any possible scepticism towards the seemingly volatile concept, humanising customer interactions must be the ultimate mission of any modern brand, which should empower its brave employees to shake off any robotic feel customers may perceive in their interactions with the company.

Article Community Management

How employee advocacy can strengthen your communications

Thanks to social media, the reach of a company’s internal and external communications span much further than they used to.

Article Content marketing

Björn Borg underwear: why I think they’re the Masters of Marketing

We asked a few friends of the blog to nominate their favourite brands in the Brand of the Year category at Econsultancy and Marketing Week’s new Masters of Marketing awards. Here is Parry Malm with his nomination…

Econsultancy asked me which brand I thought was truly a Master of Marketing.

After much thought, and I’m sorry Kanye, Ima let you finish, the prize goes to Björn Borg, the purveyor of colourful socks and underwear. Here’s why…

Article Community Management

Wimbledon and brand marketing: serving up a match made in heaven

To make the most of Wimbledon’s drama, this year brands applied new rules to their tennis inspired marketing efforts.

Here some examples from brands like Jaguar, Robinsons, Stella Artois, Evian and Paddy Power.

Article Content marketing

Five key social media pillars that all charities should embrace

Charities have an advantage over regular brands on social media.

They have a passionate, emotionally connected supporter base at their fingertips, ready to sing their praises.

However that doesn’t mean success is guaranteed, far from it. With organic reach squeezed and thousands of brands clambering for space on your newsfeed, it’s getting harder and harder to engage the people that matter.

Article Community Management

How to use social media to build a teaser campaign

Consumers have moved beyond traditional forms of engagement and they have much higher expectations towards brands to amuse and entertain them.

Marketers are taking notice of this by going beyond the traditional and merging creativity with social media.

Article Community Management

A look inside Fender’s rock’n’roll content strategy

Fender and Gibson are the two most iconic guitar brands in the world.

Last week I took a look at Gibson’s excellent content marketing strategy and today, you guessed it, I’m going to do the same for Fender.

Article Community Management

Nine small businesses with great Instagram feeds

Instagram is proving to be a hugely important social network for brand marketers.

The limited functionality restricts the ability to drive any direct traffic or sales from the app, but it’s a great way to shape a brand’s image and improve reach among a younger audience.

Community Management

Björn Borg underwear: why I think they’re the Masters of Marketing

Five underrated Twitter metrics you should be using

Six ways to woo influencers to support your cause

A look inside Fender’s rock’n’roll content strategy

Nine small businesses with great Instagram feeds