Segmentation and targeting help M&S Corporate Gifts achieve an 81% increase in Christmas revenue
M&S Corporate Gifts partnered with Really B2B to deliver an integrated strategy which achieved an impressive uplift in orders and ROI.
Cadbury’s Hunt The White Creme Egg campaign increases sales by 9.9%
Cadbury urges the public to search for Creme Eggs hidden in other brands’ ads, boosting sales and programmatic engagement.
Puppo creates a personalised ad for every dog in New York City in campaign launch
The data-driven campaign drove a 68% increase in new users visiting the personalised pet food brand’s website.
Rekorderlig achieves 5.2X return on ad spend with its Botanicals launch campaign
The drinks manufacturer’s ‘Rekorder-land’ Facebook campaign drove a 28% increase in sales of Rekorderlig products.
Nescafé Azera #StayCurious Twitter campaign drives awareness and purchase intent
Nescafé Azera worked with Zenith on a Twitter campaign to engage and excite coffee lovers online, driving both awareness and product consideration.
Location data helps Dine for No Kid Hungry raise $511,407 in one month
Share Our Strength partners with location technology company GroundTruth to add mobile ad targeting to its ‘Dine for No Kid Hungry’ campaign, driving 26,857 visits to participating restaurants.
Drive towards deeper audience engagement boosts Organix’s web visits by 103%
Redweb helps the children’s food brand develop a comprehensive strategy to connect with its audience as early as pregnancy and establish itself as an authority in a competitive market.
KFC amplifies Twitter hate about old fries to promote new recipe
The fast food chain uses criticism of its old fries to build a platform for its new offering, gaining 66,000 more customers.
Integrated campaign boosts Meat Promotion Wales’ share of voice by 37%
Four Communications targets the three audiences most likely to buy Welsh Lamb on social channels with relevant content to increase engagement.
Florette re-energises business and deepens customer understanding with segmentation framework
The bagged salad brand used market segmentation techniques to gauge when its product was being consumed, which drove innovation and growth within the company.
Reading Room
Reading Room specialises in high-quality website design and build projects, and supports clients with ongoing technical and marketing assistance to ensure their site continues to be a success. With our large team of diverse specialisms, we are able to adapt to our clients’ needs, moulding around any skill sets they may have in-house to provide […]
Dog
Dog solves business challenges by blending technology, media, marketing and creative design expertise with strong strategic planning skills. Dog’s strengths lie in creating customer experiences and digital solutions that help clients achieve their marketing ambitions, reach new markets and deliver measurable commercial growth in innovative and creative ways. Our unique position in the marketplace is […]