How John Lewis uses Pinterest, Facebook, Twitter and Google+
In recent weeks I’ve begun looking at the different ways in which some of the world’s biggest brands use social media.
Having already run the rule over ASOS, Walmart and Tesco, the next retailer under the spotlight is John Lewis.
John Lewis has had an excellent start to the year, announcing a 44% increase in online sales over Christmas. You can read more about it in our Q&A with the company’s head of online delivery and customer experience Sean O’Connor.
Unlike Walmart and Tesco, John Lewis doesn’t publish its own social media guidelines online, however in a previous interview its social community manager said that content is key, “with a tailored approach for each social media channel.”
So here’s a quick look at how it uses four of the main social networks…