Stats

10 ways to create a great content campaign

I know a lot of people who are great marketers, but when blogging they often worry that they don’t have something which is important or unique enough to share online.

Normally this is at the risk that someone may have said something similar before.

That makes sense in a lot of ways and it is a valid concern which I admit to thinking myself when creating new content, or speaking at an event. Of course you always want to impress by telling people something they don’t know.

26% of US shoppers were ‘showrooming’ this Christmas

A new survey from Econsultancy highlights the growing importance of mobile for holiday shoppers, with 26% using their phones to compare prices and check reviews when in bricks and mortar stores.

Our Toluna powered Christmas 2012 US Online Shopping Survey asked 1,000 online consumers about their research and purchase behaviour. 

Topics covered include the use of mobile, shipping issues and the further shift to online shopping. 

Here are some key stats from the survey… 

Mobile optimisation is the ‘most exciting digital opportunity’ for 2013

Mobile optimisation is the most exciting digital opportunity for marketers in the coming year, according to stats from a new Econsultancy report. 

Our latest Quarterly Digital Intelligence Briefing: Digital Trends for 2013, produced in association with Adobe, looks at what marketers see as the most important trends in the next 12 months

Content, conversion, mobile, social and personalisation have emerged as some of the key areas for markerters to focus on this year.