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How Covid-19 has changed shopper behaviour [stats]
Bazaarvoice research combining page views, orders, reviews and surveys reveals high demand for leisure goods during lockdown, not just basic necessities – but also issues with availability.
Brands emphasise digital products and services – but does the CX hold up?
For the vast majority of businesses, the outbreak of Covid-19 and the lockdown that followed it has prompted an abrupt shift to digital. Brands that previously had a multichannel sales strategy in place have in many cases effectively become pure-play e-tailers, while companies that lacked an online option or a sufficiently robust digital business are […]
Marketing in the coronavirus crisis: how enterprise organisations are adapting [stats]
Two weeks ago, Econsultancy and Marketing Week conducted a wide-ranging survey of marketing professionals to find out how they were being impacted by the coronavirus crisis.
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Coronavirus: major brands are delaying investment in digital transformation when they need to bring it forward
The recent coronavirus outbreak has caused something of a catch-22 for businesses when it comes to digital transformation.
Coronavirus: 55% of UK marketers are delaying/reviewing product and service launches
The long-term effect that coronavirus (COVID-19) will have on businesses is as yet unknown.
WFH: Marketers believe collaboration will suffer most in a distributed work environment
As organisations increasingly shift to remote working to prevent the increasing spread of coronavirus (COVID-19), a survey of more than 2,200 marketers conducted by Econsultancy and Marketing Week has revealed how marketers feel distributed working will affect their professional activities.
The best digital marketing stats we’ve seen this week
Welcome to Econsultancy’s stats roundup for the last week of February.
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The bullish AR, voice & chatbot predictions that didn’t come to pass by 2020: stats
The marketing world is no stranger to making predictions – some conservative, others more ambitious – about what our industry, and the behaviour of consumers, will look like in the future.
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The best digital marketing stats we’ve seen this week
There’s a bumper round-up of stats for you this week.
The best digital marketing stats we’ve seen this week
We’re rounding off the week with some more great stats. We’ll be covering environmental issues, paid content, influencer marketing and much more.
CX leaders are significantly more likely to invest in learning: report
There are numerous benefits to investing in training and learning opportunities for your workforce while they are on the job.
12 stats that show the importance of personalisation
Personalisation has been a top priority for marketers for some time now.