Having a quality user experience can be critical to the success of a business. But many marketers often underestimate the role that website performance plays in the user experience.
Nowhere is this truer than on mobile, where a slow-loading or poor-performing webpage can lose a user’s attention and interest within seconds.
The GDPR hasn’t even been the law of the land in Europe for a full week and it is already causing confusion and chaos in parts of the digital economy.
Here are the headlines you need to know about as the impact of the GDPR starts being felt.
After months of anticipation and preparation, on Friday, the GDPR went into effect and privacy advocates, eager to put the law to the test, wasted no time challenging the practices of the internet’s two biggest names.
Hours after the GDPR became the law of the land, a non-profit organization called None Of Your Business (NOYB) lodged complaints against Google and Facebook, including Facebook subsidiaries Instagram and WhatsApp, with four different European authorities.
Google’s move to mobile-first indexing is under way, but there’s still a lack of clarity in a number of areas.
Remember that with mobile-first, Google’s going to be primarily crawling and indexing the mobile version of your website, and using that to determine rankings. This is an idea that Google first mooted in 2016 but has only recently started cautiously rolling out, with plenty of testing to make sure things run smoothly.
Without much fanfare, Amazon has managed to build a billion-dollar advertising business.
That’s not so surprising when one considers that, depending on who you ask, roughly 50% of consumers in the US start a product search on the company’s site or in its mobile app, and many more consult Amazon before finalizing a purchasing decision.
Since its release, Accelerated Mobile Pages (AMP) has been a major bone of contention within the SEO community.
User experience is, for many companies, about creating an experience that’s beautiful. Mobile-specific websites, responsive sites and apps are in use across the web to deliver those all-important mobile-orientated experiences.
But while it’s no secret that people expect fast mobile experiences, beauty can can come at the expense of utility.
Last week, Google announced that Exchange Bidding, a real-time bidding solution that allows third-party exchanges to compete with DoubleClick Ad Exchange, is now available to all DoubleClick for Publishers (DFP) customers.
Exchange Bidding is Google’s response to header bidding, which some have suggested poses one of the greatest threats to the world’s most powerful digital advertising business.
Location-based advertising can be a powerful tool for businesses with storefronts and yesterday, brick and mortar SMEs gained a potentially significant new location-based advertising tool.
That’s because Waze, the popular mapping app owned by Google, announced the launch of Waze Local, a new offering that allows SMEs to advertise to drivers as they’re on the go.
It’s here. After more than a year of waiting, the search giant this week announced that it is rolling out mobile-first indexing.
Here’s what you need to know about the new functionality.
Could search results ever be stripped down to a box revealing just a single answer?
Could Google offer the ultimate user experience without ten blue links to plough through? Just the answer in a clearly marked box.
How do you market a city?
Places are huge, hazy concepts that mean different things to different people. So the efforts of the world’s leading cities to attract tourists are worth a look. How do they deal with multitudinous ‘brands’ and reach customers in a crowded market?