In-housing complexity means brands must be open to hybrid agency model
With brands such as Nestle, Betway and Pepsico recently taking advertising matters into their own hands and making the move to in-house, the current trend is unlikely to wane.
A day in the life of… Audience Director at eight&four
Funnily enough, many of our most interesting interviewees in our ‘day in the life’ feature come from creative agencies. And Lucy Walker, Audience Director at eight&four, is no exception. Here’s what she does with her time, with plenty of sage advice thrown in. If you want to take part, too, why not get in touch? […]
Top 100 Digital Agencies 2019: Submissions now open!
It’s that time of year again – ready to claim your spot in Econsultancy’s Top 100 Digital Agencies report?
A day in the life of… Creative Director at Brave
Caroline Paris is a Creative Director with 10 years of agency experience and whose most recent claim to fame saw her named as one of the industry’s top 30 female leaders by Campaign magazine.
A day in the life of… Head of Data & Analytics at The Specialist Works
We’re always pleased to feature data specialists on the Econsultancy blog.
A day in the life of… the Founder of Up Hotel Agency
David Ohandjanian is founder of both Adao, a digital agency, and Up Hotel Agency (which offers full service hotel internet marketing and development).
A day in the life of… Head of Client Service Delivery at an agency
We head back to agency life this week to interview Zannah Ingraham, Head of Client Service Delivery at MMT Digital.
A day in the life of… Global Chief Transformation Officer at Wavemaker
A first for this column – we interview a Chief Transformation Officer, specifically Jason Dormieux of Wavemaker, the media agency network.
A day in the life of… Creative Director at TWELVE
Derek Bain is Creative Director at TWELVE – and he’s a fan of FIFA19, good pens and Skittles. Let’s find out more about Bain in our latest ‘Day in the Life’ interview. Remember, if you’d like to be featured, get in touch. Please describe your job: What do you do? I’m Creative Director at the […]
CLV is a key success metric for leading performance marketing agencies
What sets leading performance agencies apart from the mainstream?
In-house marketing vs. agency: Join Econsultancy APAC’s AMA event
In March, Unilever announced that they saved more than €500 million (US$562 million) in 2018 by moving some of the brand’s marketing from agency to an in-house team.
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Agency positioning – what does good look like?
Towards the end of last year, I explored how the same tired words and phrases are regurgitated and recycled by agencies, to the point where they have become pretty much meaningless. Yes, I was the one that ripped your agency proposition to shreds. Sorry about that.