With the measurement landscape in flux as the deprecation of third-party cookies heads towards completion, this webinar looks at the strategies being adopted to measure campaign performance and drive effectiveness.
Being able to measure how well a company’s marketing is performing towards meeting goals and driving growth is essential. This best practice report looks at the impact that the end of third-party cookies and increasing regulation is having on marketing measurement.
The role of data has become increasingly central to ecommerce capability, challenging businesses to adapt systems, workflows and practices to capitalise on the opportunity that rich data and understanding can bring. As machine learning becomes ever more integrated into systems, new ways of enhancing customer experience, gaining deep insights and applying personalisation at scale are […]
Measuring performance is clearly critical to driving success in ecommerce. With a plethora of metrics available to measure, teams should focus on the KPIs and metrics that will not only give them a comprehensive view of what is happening in the customer journey, but also enable them to test and learn, and drive performance. This […]
Ecommerce is evolving rapidly as businesses look to drive revenue and meet growing consumer expectations. With swiftly changing competitive, technology, market and customer contexts (accelerated by the Covid-19 pandemic), businesses need to respond by shaping their ecommerce operations, strategies and models in ways that satisfy contemporary customer needs. Yet they must also ensure their practices […]
Ecommerce capability, strategy and execution are ever evolving. As technology continues to develop, new models, channels and possibilities are emerging, providing organisations with more options than ever for reaching, engaging and selling to consumers. This chapter looks at how ecommerce may develop and provides a checklist as a reference for getting started. As software-as-a-service models […]
Marketplaces serve to aggregate products from multiple brands and suppliers, as well as the shoppers that are interested in buying those products. The benefits for both brands and customers typically come from the scale, range and focus that marketplaces can provide. This chapter looks at the two main different types of marketplace, as well as […]
The barriers of entry for creating and executing a direct-to-consumer (DTC) proposition have lowered dramatically due to the wider availability of plug-and-play ecommerce platforms and a host of service providers that enable various parts of the DTC value chain, from content optimisation and personalisation through to fulfilment and managing returns. Combined with the ability to […]
Ecommerce is evolving rapidly as businesses look to drive revenue and meet growing customer expectations. In a fast-evolving business environment, organisations need to respond by shaping their ecommerce operations, strategies and models in ways that satisfy contemporary customer needs. Yet they must also ensure their practices and processes are set up for a future where […]
Ecommerce capability, strategy and execution are ever evolving. As technology continues to develop, new models, channels and possibilities are emerging, providing organisations with more options than ever for reaching, engaging and selling to consumers. As software-as-a-service models proliferate, sophisticated technology-driven capability is becoming democratised, giving businesses of all sizes access to advanced tools and changing […]
Before looking at the different ecommerce platforms that businesses need to build and sustain an ecommerce function, it is useful to consider how martech and commerce tech is developing, the capabilities this offers brands and how it is becoming more accessible. This chapter looks at the three major trends that will guide ecommerce evolution, and […]
Establishing a clear strategy and a robust operational setup is essential for ecommerce success. As routes to market proliferate and evolve, businesses are presented with the opportunity to explore new areas and models. In order to do so, they must establish the operational capability that allows for this experimentation while optimising existing opportunities and approaches. […]