Social media advertising is a subset of digital advertising. It refers to the placement of advertising on social media platforms such as Facebook, Instagram, X (formerly Twitter), LinkedIn, Snapchat, TikTok and Pinterest. It is connected to influencer marketing, with many platforms offering tools for influencers and brands to highlight commercial partnerships in a compliant manner […]
Social media is a fast-moving space, and the ongoing changes mean brands must keep an eye on the different platforms and the ways they can monetise their audiences and features. Success in today’s paid social world hinges on brands re-evaluating how they gather data and how they target and track users. Chiefly, brands must prioritise […]
Social media advertising is a subset of digital advertising. It refers to the placement of advertising on social media platforms such as Facebook, Instagram, X (formerly Twitter), LinkedIn, Snapchat, TikTok and Pinterest. It is connected to influencer marketing, with many platforms offering tools for influencers and brands to highlight commercial partnerships in a compliant manner […]
Social media is a fast-moving space, and the ongoing changes mean brands must keep an eye on the different platforms and the ways they can monetise their audiences and features. Success in today’s paid social world hinges on brands re-evaluating how they gather data and how they target and track users. Chiefly, brands must prioritise […]
Social media platforms are pioneers of numerous digital technologies, meaning the pace of change for marketers is rapid. Here we highlight some key technologies impacting, and with potential to impact, the paid social landscape. Artificial intelligence (AI) AI is impacting every area of digital marketing, from content creation and customer interaction to targeting and measurement. […]
Running campaigns across multiple social media platforms simultaneously can be time-consuming and resource intensive. Thankfully, there is a wide range of tools on the market that are specifically geared to making the advertiser’s life easier. This chapter covers a variety of tools marketers can consider using to support their social media advertising strategy. In general, […]
This chapter summarises the different ad formats advertisers can potentially use on each of these platforms. Marketers should check each platform regularly and liaise with their account managers to keep up to date with new and retired ad formats. Facebook ad types With a massive potential audience and a wide range of targeting and placement […]
Each platform has unique user behaviours and features that have changed over time. Platforms chosen will be dependent upon audience, objectives, resource and budget. This chapter provides a summary of each of the major social media platforms’ roles, purposes and personalities so that advertisers can decide which is best for reaching their audiences. Understanding each […]
There are a few core challenges to consider in social media advertising, namely the pace of change – including meeting the demands of the growth of in-app commerce – and, critically, the impact of increased user privacy regulations. This chapter summarises the main challenges and important points marketers must consider when developing a social media […]
This chapter covers what marketers need to know about running social media advertising campaigns, including where social media advertising fits in the broader marketing mix, the business case for advertising across the platforms and the key challenges that need to be navigated. What is social media advertising and where does it fit? According to research […]
Social media advertising is a subset of digital advertising. It refers to the placement of advertising on social media platforms such as Facebook, Instagram, X (formerly Twitter), LinkedIn, Snapchat, TikTok and Pinterest. It is connected to influencer marketing, with many platforms offering tools for influencers and brands to highlight commercial partnerships in a compliant manner […]
This webinar looks at the strategic and commercial benefits of neurodiversity and offers guidance on creating inclusive experiences for customers and empoyees.