How Marks & Spencer has innovated its social media presence
From TikTok to virtual influencers, M&S has been experimenting on social channels as it continues its brand turnaround.
From TikTok to virtual influencers, M&S has been experimenting on social channels as it continues its brand turnaround.
Part of Econsultancy’s Paid Search Best Practice Guide bundle, this report looks at how to build a solid strategy for paid search advertising that encompasses budgeting, bidding, resourcing and channel considerations.
At a recent event, interim CEO of TGI Fridays Julie McEwan spoke about the brand’s work to innovate on its legacy and invest in digital platforms.
At Retail Week Live, Greggs’ IT and Digital Director Tony Taylor explored the highs and lows of the company’s digital transformation.
Part of Econsultancy’s Paid Search Best Practice Bundle, this report covers the basics of paid search including the latest developments in the space as well as the main challenges and opportunities.
We talk to Ogilvy Health’s Rebecca Carter about the results of the agency’s Social Check-up 2023 report, which delves into the social media maturity of 10 big pharma companies.
Quantcast VP EMEA Matt White discusses the growth of connected TV, and draws parallels with a time before Facebook went mobile and the mobile ecosystem exploded.
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
CDPs are powerful tools that unify data and give businesses a 360 view of the customer, enabling personalisation at scale and in real time. This best practice guide looks at their key features and benefits and provides a step-by-step guide to implementation.
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media. This report is aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media. This report is aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.