What does Instagram Checkout mean for ecommerce? We ask the experts
Last week, Instagram launched a brand new ecommerce checkout feature for more than 20 top brands – including Kylie Cosmetics, Nike, Uniqlo and Warbly Parker.
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Instagram Checkout – will higher conversions come at a cost?
Companies are pouring billions of dollars a year into social media and influencer marketing campaigns, many of which target consumers on Facebook-owned Instagram, in an effort to parlay social engagement into sales.
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The best digital marketing stats we’ve seen this week
We’ve got stats about personalisation, third-party retail, data privacy, and lots more in this week’s roundup.
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Five content tips for great Instagram and Facebook stories
Instagram and Facebook stories are increasingly on the radar for many brands, and understandably so. According to Instagram, 200 million+ accounts look at a business profile each day, two out of three business profile visits are from non-followers and a third of the most viewed Stories on Instagram come from businesses.
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The Insta effect: How the ‘gram is impacting travel marketing & commerce
Instagram has a huge influence on the purchasing decisions of its users. According to reports, 75% of people say that they have bought clothes or beauty products based on something they’ve seen on Instagram.
How Nike uses Facebook and Instagram
Nike is the largest sports brand in the world, worth close to $16 billion. So, how does one of the world’s most recognisable brands cut through the clutter on social?
The best social stories & campaigns from November 2018
As the saying goes, all good things come to those who wait, so let’s get into the (later-than-usual) best social media stories and campaigns from November – including Spotify, GambleAware, #Dynasties, Vine 2.0 and more.
The Holly Effect: Why primetime TV stars are the new fashion influencers
People mostly tune into to ITV’s I’m a Celebrity… Get Me Out of Here! to see so-called ‘celebs’ eating kangaroo testicles. This year, however, many are tuning in to find out what presenter (and burgeoning fashion icon) Holly Willoughby is wearing.
Why Instagram product landing pages must be seamless (an Avon case study)
Over the past few years, Instagram has made it more straightforward for brands to embed links to external landing pages, and therefore easier for customers to make quick, impulsive purchases.
What brands need to know about Instagram’s new push to reduce fake followers
Fake followers and engagement represents one of the biggest problems in social media, and a huge threat to the booming market for influencer marketing.
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Five pure-play ecommerce brands who boosted sales on Instagram
Since its launch in 2010, Instagram has gone from being a simple (if popular) photo-sharing app to one of the dominant forces in social media, and especially in online retail.
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Facebook says there’s a place on Instagram for pharma companies
Instagram might seem like a challenging environment for pharmaceutical companies but according to Facebook Health’s industry manager, there is ample opportunity for them to connect with patients through the app, which remains incredibly popular with younger consumers who are increasingly deleting the Facebook app.