What is digital product management?
If ‘digital transformation’ could be defined by just one of its constituent parts, it might well be digital product management.
So, what is digital product management and how can it be implemented?
If ‘digital transformation’ could be defined by just one of its constituent parts, it might well be digital product management.
So, what is digital product management and how can it be implemented?
Successful products and services are those with a definite point of view, those that avoid an identity crisis by knowing exactly what they’re not.
Government Digital Service (GDS) has garnered much praise for its transparent and reasoned approach to design.
And whilst smaller organisations may not need ten principles (like GDS), those with a distinctive approach to digital experiences are gaining competitive advantage.
Here’s a revealing case study, from a tech startup founded in 2011, that I think provides food for thought for any business creating new online services.
The team at Hive have an interesting story to tell.
Iterating a new product in a nascent part of an old industry, doing this within an enormous organisation like British Gas, while maintaining an independent, startup culture.
There’s a lesson in there for anybody.
Here’s what I learnt about Hive by listening to Tom Guy, product and commercial director, at #canvasconf, organised by 383.
The votes are in, the numbers are tallied and it’s official, we in Britain have turned on our tea drinking tradition and become a nation of coffee drinkers.
Today we consume around 1.7bn cups of coffee a year, with the majority of us drinking two cups a day and spending about £25 a week on coffee alone.
Here’s an easy process to help you build ‘earned’ before ‘bought’ loyalty with customers.
Are there alternative ways of generating customer loyalty other than cards or points to keep your customers engaged and coming back for more?
DevOps is a new trend becoming popular among information technology professionals.
It is a method in software development that emphasizes the need for communication, integration, collaboration, automation, and the measurement of cooperative efforts among software developers and IT professionals.
It is also making waves in the business of IT consulting.
If you are looking to build an app or other online service there are some clever product marketing plays that enabled Tinder’s incredible success – these should be taken seriously.
As we draw towards the end of the year, it’s always interesting to review what products or services sold well to whom around the world.
It’s also a time when we try to foresee opportunities for the next year ahead.
Le Web is a hotbed of entrepreneurs and startups looking to network, make connections and hopefully bump into a generous venture capitalist.
Consequently one of the topics up for discussion is the differing appeal of Europe’s various startup ecosystems.
Northern & Shell is one of the UK’s biggest publishers, owning titles including the Daily Express, Daily Star, OK!, New! and Star.
Until May this year it also operated three TV stations: Channel 5, 5* and 5USA.
So at a time when publishers are struggling to adapt to the new digital world, it’s worth taking note of the way in which N&S is attempting to monetise the massive amount of user data it collects.
Launching a product in an established industry is extremely difficult.
Customers may have a perceived expectation of what the product should be, and how it should compare to products that are already in the market.
Understanding your customer is often quoted as essential in most areas of marketing.