It’s impossible to ignore the word ‘millennial’ in relation to marketing these days.
If I had a pound for every time I heard it during Millennial 20/20 – an event focusing on digital innovation and disruption – I’d have been rolling in it by lunchtime.
While some automotive brands focus on nostalgia, others capitalise on user-generated content. But whatever the approach, many are recognising the power of using Instagram to attract and engage car enthusiasts.
With its takeover campaign, Maserati is one brand that’s been taking a different tack. Instead of simply partnering with influencers on a one-off or short term basis, it has relinquished control of its account to a different influencer each month since it launched.
Earlier this week, online fashion retailer Boohoo reported that its pre-tax profits rose 97% to £31m in the past year, almost doubling from just under £16m. Meanwhile, sales rose 51% to £295m.
Interestingly, this comes after the news that retail sales in the UK fell at the fastest quarterly rate since 2010.
Social commerce hasn’t quite taken off in the way it was predicted to.
While 52% of marketers said it would be the most prominent trend of 2016, you could argue that live video or influencer marketing ended up stealing its thunder.
Aldo is a footwear retailer with a heavy presence in shopping centres and high streets, but while in-store revenue climbed 5% in 2016, online revenue increased by 15%.
With clear demand from online consumers, Aldo decided it was time to freshen up its digital presence, recently redesigning its online and mobile website as well as launching ecommerce in 10 additional countries.
Lunch time in London usually involves paying £8 for the privilege of a soggy wrap. If you manage to avoid the temptation of a Boots meal deal, that is.
MealPal is a new service that’s aiming to make lunch times both more enjoyable and affordable.
We’re making our way into spring and summer, which, alongside the promise of disappointing weather, means only one thing – it’s wedding season.
Whether this fills you with glee or gloom, there’s no doubt it’s an area some people are very interested in. With the likes of Topshop recently launching its first bridal collection, it presents big business opportunities for retailers.
While good old Glastonbury is still more about bands than brands, other festivals are increasingly becoming overshadowed by commercial involvement.
Case in point: Coachella.
We know the path to purchase is becoming increasingly fractured, with consumers jumping from online to offline and across a multitude of devices.
However, in order to improve this increasingly complex customer journey, it’s vital for marketing measurement to also evolve.
According to a new report by Criteo, one third of all online retail transactions in 2016 involved two or more devices.
Not only does this prove that the consumer path to purchase is more fractured than ever before – but it could also mean that retailers are only seeing a partial or distorted view of it.
You might have seen a recent viral photo of a group of girls wearing the same trainers. The pair in question were the Adidas Superstar – clearly the must-have brand for young women everywhere.
According to new statistics, mobile presents a big opportunity for retailers this Valentine’s Day.
Analysis of more than 1.2bn digital purchases shows that sales via mobile devices grew by 79% between February 10-12 last year.