The best digital marketing stats we’ve seen this week
We’ve got a cracking round-up of stats to see you well into the Easter weekend.
We’ve got a cracking round-up of stats to see you well into the Easter weekend.
Last week, Instagram launched a brand new ecommerce checkout feature for more than 20 top brands – including Kylie Cosmetics, Nike, Uniqlo and Warbly Parker.
Depending on who you ask, China has overtaken, or will overtake, the US as the world’s largest economy.
Social media platforms are expanding on shoppable features.
Since its launch in 2010, Instagram has gone from being a simple (if popular) photo-sharing app to one of the dominant forces in social media, and especially in online retail.
Social commerce: in the western world, no company has really managed to make it work.
Retailers are continuing the quest to engage with consumers on social channels. With the average person reportedly spending around one and a half hours a day on social – it’s undoubtedly a big opportunity.
What’s going to be hot in the world of ecommerce next year?
Our expert commentators have already given their thoughts on 2017, so let’s take a look at what they think will get us all talking in 2018.
It’s time to take a look back at the biggest ecommerce trends of the past year, with insight from a few esteemed experts.
So, what were the biggest talking points?
Apple has officially unveiled the iPhone X.
CEO Tim Cook stated the device is “the future of the smartphone,” and it’s clear the iPhone X (pronounced “ten”) offers the most significant update to the iPhone family in years, with edge-to-edge OLED display, facial recognition capabilities and an aptitude for augmented reality.
I recently listened in on a meeting of Econsultancy’s Digital Advisory Board – attended by an invite-only group of C-Suite marketers.
As you might expect from the group (which included people from a number of different industries) – the subject matter was varied. However, one thing that particularly stood out to me was the topic of consumer loyalty.
Proper Tasty is the UK arm of Buzzfeed’s wildly popular food brand.
Since launching 18 months ago, it has become one of the top five fastest-growing Facebook pages, drawing in 26,000 new users every day. Even more impressive – 65% of UK audiences reportedly watch a Buzzfeed Proper Tasty video each month.