Dave Murray is Managing Director Europe of global influencer marketing platform, LTK. I recently spoke with Dave to hear more about his role, how the influencer industry is evolving, and LTK’s ambition to be the driver of ‘creator commerce’. Tell us about your role… how did you get into the industry? I joined LTK a […]
Until recently, online shopping has never quite been able to crack the leisure element of retail. Social shopping might just change that.
Social commerce is becoming more popular with both brands and consumers, driven by the implementation of new features on social platforms. But how can brands best compete in this space? I recently sat down with Mark Geden, Head of Strategic Planning for Tribal Worldwide London, to hear his thoughts on all things social commerce, and […]
At Econsultancy Live: The Future of Ecommerce, Sophie Quy of Threads Styling and Cassandra Gowing of Radley London discussed the changing habits of luxury customers, and the importance of video and social in capturing new business.
The founder of the category-defining D2C sofa company discusses how the shift to ecommerce has forced companies to innovate, to find new ways to reach and interact with their customers.
With a huge opportunity in the offing to target Chinese consumers when they are in a prime shopping mindset, and competition higher than ever, what have luxury brands been doing to stand out?
Even though shopping on TikTok is still in the testing stages, we can learn a great deal about what the future of ecommerce on the platform might look like – by turning to Douyin, TikTok’s sibling app in China.
TikTok has had a big impact on fashion retail in the past 12 months, with brands increasingly using the platform to both determine trends and drive sales. If you are of a certain demographic or a regular online shopper – it is likely that fashion brands often fill your FYP (‘for you page’), and that […]
Agility, scalability and innovation were identified at a recent Econsultancy webinar as vital for online retailers seeking to take advantage of a huge surge in digital shopping.
Mudit Jaju, Wavemaker’s Global Head of Ecommerce, explains the role of headless architecture and its importance in social commerce and multichannel content production.
At Econsultancy Live 2020, a two-day virtual conference focused on the opportunities and challenges of the ecommerce boom, Colin Lewis broke down the key trends in Chinese ecommerce that western marketers need to be aware of.
A webinar covering some of the key trends and talking points from Econsultancy’s latest social media best practice guides, including the evolution of social and the social media ecosystem.