What if we’re thinking about mobile in the wrong way?
In this short video, we use stats from Econsultancy’s Internet Statistics Compendium to explore how to overcome the challenge of merchandising on the small screen.
In the angry aftermath of Amazon’s big Prime Day sales event, the internet’s support of the ecommerce giant turned from #PrimeDay to #PrimeDayFail.
So you’ve just relaunched your website and everything’s looking good from a tech point-of-view.
You’ve spent an unholy amount of time, money and resources fixing the problems you keep hearing about and are very proud of the new platform.
But something’s not right. Revenue has dropped and you’ve lost 0.5% of your 4% conversion rate in the first month.
Does this mean it wasn’t worth it?
Ecommerce poses a difficult problem for luxury brands. How to create an online shopping experience that stands out from the crowd while also delivering a slick UI?
It’s not an easy task and in the past we’ve been unimpressed with how luxury brands have approached the online UX.
“Come with me, and you’ll be, in a world of pure imagination…”
I have to stop there as I don’t want Paramount Pictures or the estate of Roald Dahl to sue us.
Instead I’ll pepper the content of this article with only the very subtlest of references to Willy Wonka and the Chocolate in the hope that nobody notices.
Shop Direct has branched out into the luxury ecommerce market with the launch of VeryExclusive.co.uk.
It came about due to the high number of searches for premium brands on the successful Very.co.uk pureplay brand.
The world of ecommerce has come a long way the past couple of years.
We’ve assembled these quotations from various thought leaders and beyond to summarize tactics that have changed the way customers and businesses alike interact in the industry.
With digital channels becoming more and more important, we’re beginning to see a number of automotive brands adopting reviews.
Kia has been a prime mover here, while other brands such as Volvo and Peugeot are adopting reviews.
In this article, I’ll look at how automotive brands are using reviews, and why others should think about following suit.
Product videos are proven to correlate with higher online conversion rates, yet video remains an underused feature in ecommerce.
One of the reasons for this is likely the fact that it’s difficult to know where to start.
Grazia recently launched its own ecommerce store, which came complete with its own social network.
This got me thinking about what brands might gain from running their own social network.
Owning the user data and tailoring the experience to suit your brand are the most obvious examples, alongside the potential for increasing brand affinity and driving up that customer lifetime value.
From the original matching algorithms to show similar products to the sophisticated machine learning technology that now harnesses user behavior insights, the world of recommendations has changed immensely.
Over the years, online shoppers have gotten more and more used to seeing and acting upon product recommendations.
I solemnly swear that this is (probably) the last Black Friday/Cyber Monday post we’re going to write this year.
We’ve potentially been guilty of overdoing it, but then when the whole ecommerce world goes mad for a sales event it’s hard to avoid getting swept up in the hoopla.