Ethical finance company boosts B2B pipeline by £2.8 million with LinkedIn lead generation strategy
etika partnered with Made By Giants to raise awareness then use engagement insights to message prospects directly.
The guide provides a summary of the main self-serve advertising options on these channels, including TikTok, and outlines some of the premium options available to marketers when developing a strategic approach to social media marketing and communications.
etika partnered with Made By Giants to raise awareness then use engagement insights to message prospects directly.
The US confectionery brand partnered with Mother for an irreverent, trends-led content campaign
The pet food brand used machine learning to analyse consumer purchase triggers then optimised creative in real-time.
The latest trends, developments and statistics in social media. Stories this quarter include TikTok’s potential US ban, new AI assistant features from Meta and Snap, and the ways in which the platforms are supporting their influential users, in what has been termed ‘the creator era’.
The latest trends, developments and statistics in social media. Stories this quarter include new ad partnerships between Amazon, Google and the social networks, the latest AI features from Meta and Snap, as well as the changing fortunes of TikTok and X.
The latest trends, developments and statistics in social media. Stories this quarter include the rise in subscription offerings, feature updates from X, YouTube and Tinder as well as new ad solutions from TikTok and Pinterest.
Experts from House of Performance and Oliver Agency tell Econsultancy how the balance shift from personalisation to privacy is impacting paid social and its measurement.
Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an increasingly crowded online space. But what is impacting the market now? From the continuation of a volatile digital ad market to new platform […]
How effective is TikTok advertising, and how can brands maximise ROI from the platform? We ask the experts.
Despite issues like brand safety and ‘signal loss’ – a term used in the ad industry to refer to attribution difficulties in the wake of new privacy and anti-tracking measures – social media remains a priority for marketers who are eager to reach engaged consumers. Marketers are also using contextual advertising to do so, creating […]
It has been a tumultuous year in social advertising, as brands and advertisers pulled back on paid social amid macro-economic challenges and iOS privacy updates. So, as we head into 2023, can we expect a different story? We spoke to industry experts to get some insight into what’s to come, with brand safety, first-party data, […]